TS Studios is a fashion photography studio, we love to keep up to date with the latest trending fashion news. In the next coming weeks Love Island contestants will be sporting various summer outfits. Read below about how this year contestants will influence UK summer fashion.   

This year, contestants on the TV show Love Island will be clad in secondhand rather than new clothing, a pivot away from fast fashion that could influence more shopping habits in fans. Love Island will return to televisions next week, and with it, an array of colorful bikinis and skintight outfits that viewers will seek out in order to dress like their favorite Islanders.

For the past three years, Love Island has partnered with online fast fashion brands like: I Saw it First, which sponsored the show and provided clothes for contestants, however this year, Love Island will be sponsored by: eBay, and contestants will be dressed in secondhand outfits on screen.

Sustainability advocates will welcome the change, having criticized the show for encouraging fast fashion consumption. In June 2019, the online fashion retailer Missguided advertised a £1 bikini during a commercial break for Love Island. Former Love Island contestants were used as models to promote the bikini, cementing the link between fast fashion and reality television.

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