Streetwear Fashion will be more Gender Fluid in the Future
March 27, 2022
Read TS Studios latest blog about street wear and how women are making a name for themselves in a typically masculine domain of fashion.
Streetwear - fashionable casual fashion birthed in the 1980s and popularized in the 90s by hip hop and surf culture - was pioneered by notable designers like Shawn Stussy and Dapper Dan.
It was once defined as counterculture, but streetwear has now become mainstream thanks in part to a marketing method known as a "drop". This is when a retailer or designer creates a limited-edition product or collection and, using social media to boost excitement and hype, "drops" the products for sale with the goal of selling out quickly.
But despite the growth of the industry, there are still barriers for women hoping to make it in the world of trainers, T-shirts and hoodies, experts and designers say.And Emily predicts that a more diverse range of streetwear designers will cause a "breakdown of the typical masculine domain of streetwear". Instead, she says the industry will be adopting a "more gender-fluid approach to looks" in the future.
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